Online Marketing Blog

In the world of search engine optimisation, few names are more recognizable than that of the man who literally wrote the book on the subject. Today I had the pleasure of asking some burning SEO related questions I had for Mr. Aaron Wall.

Aaron is considered an industry veteran and the “go to guy” for all things SEO related.
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There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter.

Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which social networks to participate in?

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For those of you who are not advertising on Facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters.

As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the free credit all you need to do is…

Update: We are now offering $100 to one lucky fan of our Facebook page each month. Simply “like” our page for more details.

Click here to enter our monthly $100 Facebook advertising coupon code giveaway.

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PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more and is completely customized to your market. You’ve paid a premium for this data, now use it to your advantage…

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As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly set up and poorly performing. This is a little mind boggling as all PPC networks give explicit instructions on how an account or campaign should be set up. I will now go through step by step how we set up our campaigns and our campaigns for clients. This is quite a long article, so don’t say you have not been warned.
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The stage has been set and flights to Dublin from most European and domestic locations are fully booked. The first annual Dublin SEO, webmaster, Designer and webworker meetup will take place on Saturday the 9th of February. This is an event that will certainly go down in the history books. Ireland’s web workers have long been restricted with their networking opportunities for many reasons. We have now reached the tipping point…
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As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.

Because press releases are increasingly being used for their SEO benefits, many business owners assume that more is better, or that they should be on some kind of set press release distribution schedule. That’s generally not the case.

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With the now fully accepted quality score mechanism implemented in all major PPC platforms (and soon to be MSN too), click through rate (CTR) is even more important now than it ever was. Broad match and advanced matching options allow your products and services to be found for terms you may not even have thought existed but that luxury comes at a price. The phrases you “never knew existed” can also be phrases and search terms you do not want your ads to show for. Having a comprehensive and well built negative keyword list can significantly improve not only your CTR, but your conversion rate too. Here are some of the methods that we use to build our negative keyword lists.

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There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works! There is a big difference between an press release and a PR campaign, especially online. When asked about how effective a press release really really is, I hear thee following kinds of things a lot, generally from people who issued their first press release without the results they were hoping for…
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Pubcon was really great. I got a lot more value from it than I thought I would not to mention winning the cost of the trip a few times over at the Wynn. Unlike previous conference recaps I have done, I’ll keep this as short as possible. It should be noted that this is more of a “link love” post than a professional editorial.

The evening we arrived was relatively quiet. The whole journey there was long and tiresome. Myself and SEO Richard checked into the Las Vegas Hilton where the average guest age was ~75 years old. We ate and headed to the Wynn bar early where we met Stephanie and Eric for some early drinks. Stephanie is a very smart girl and I think she would make an excellent blackhat ;) Met lots of others the first night but decided to head to bed at about 2am to prepare for the coming week.
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