Online Marketing Blog

Charities And Marketing For Charities With Google Grants

Google GrantsI was tagged recently by Mr. Hearne earlier this week to take part in a charity blog meme that had been floating about and doing absolute wonders for the organic search engine rankings for charities worldwide. While we are RedFly Marketing are more than happy to participate, I would first like to call attention to a fantastic scheme offered by our favorite PPC giants Google. The free advertising for non-profit organisations or “Google Grants” scheme is an often overlooked yet amazing offer from Google that is testament to the “Do No Evil” mantra of the search Giant.

According to the Google Grants scheme home page:

The Google Grants Ireland beta programme supports organisations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Designed for Irish charities which meet our requirements and have been granted an exemption from tax by the Irish Revenue Commissioners, Google Grants is a unique free advertising program. It harnesses the power of our flagship advertising product, Google Ads, to non-profits seeking to inform and engage their constituents online. Google Grants has given Google Ads advertising to hundreds of qualified non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

While many charities allocate a certain spend of their donations to marketing their cause online, many are not aware that a lot of that can be subsidized by Google and search marketers willing to dedicate their time, effort and skills to the cause.


With that said, and following Richards lead to further the the cause of helping charities, I would like to formally offer the services of RedFly Marketing to any charity who would like to apply for the scheme who needs help with the application process, consultation or guidance through the process and subsequent PPC management of the paid search campaign of your charity. Please feel free to contact us or give us a call about your online marketing goals for your charity.

Now, without further ado, I would like to get back to the meme. Here are the Charity links that I would like to add.

to the current list:

Here is the updated Charity Links file.

Finally, as is customary in a blog link meme, it’s my turn to “tag” some people. I would like to Tag Damien, Finola, Michele, Red Mum and Anthony. Come on guys, it’s for a good cause!

 *** UPDATE*** For those looking for a detailed rundown of how exactly to apply for a Google grant, please see the the fantastic Google Grants Application Guide by RB Digital Rodeo.

  1. Arnold Majlath Says:
    June 29th, 2007 at 12:02 pm

    Nice way to kill three birds with one stone Dave! News, a meme and a PPC consultation offer.

  2. Gavin Says:
    July 2nd, 2007 at 12:35 am

    Thanks for taking part in the Charity link tag, great exposure for their sites.

    Interesting info on the Google Grants. I must give it a mention when I gather some time, mentioning the original source of the info of course. ;-)

  3. Absinthe Says:
    July 4th, 2007 at 1:50 am

    Thanks for pointing this out Dave! I know I’m not the only person that had overlooked this. I will definitely be spreading the word about GG ;)

  4. Dave Davis Says:
    July 5th, 2007 at 7:46 am

    Thanks Arnold, we have already gotten some queries.

    @Gavin – Glad to help. Thanks for bringing it to Ireland. Unfortunately, no-one I pinged took part (yet)

    @Absinthe – Thanks. But please be aware that we will be implementing a new comment policy here shortly. Although spreading the word about Google Grants can only ba a good thing.

  5. Bill Hartzer Says:
    July 5th, 2007 at 8:21 pm

    There are definitely a lot of non-profits out there that aren’t taking advantage of this. A lot of the non-profits, though, are larger and have websites so they’re able to take advantage of Google’s support of non-profits this way.

    I wonder how many non-profits don’t have a web presence and if there’s anything that can be done to help them get a site up and running so they can take advantage of this?

  6. Dave Davis Says:
    July 6th, 2007 at 1:24 pm

    Hi Bill. Thanks for stopping by. I completely agree. So many non-profits are not taking advantage of Google Grants because they simply do not know about it. They are also still stuck in the stage of getting an effective website up and running. Most do not realize that the PPC traffic can actually HELP develop the site itself using MV or split testing etc.

    I wonder would it be worthwhile contacting the charities directly? Unfortunately, in this day and age it would more than likely be taken with a pinch of salt or just outright ignored.

  7. Hilary Makin Says:
    March 16th, 2008 at 6:06 pm

    Hi Dave
    We at Fighting Blindness would be most grateful if you could add us to your list. We use Google Grants and have found it of great benefit. We’re just about to revamp our site so do pay us a visit. Best wishes

  8. radi Says:
    June 4th, 2008 at 6:55 am

    Thanks Dave, I want know plus again