Archive for the 'PPC Marketing' Category

A selection of the best and most helpful articles and blog posts on managing your Pay Per Click campaign and advanced PPC management tips.

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Dave Davis

Top Reasons To Outsource Your PPC Campaign

By: Dave Davis Dave on Twitter follow Dave on Twitter
Date May 8th, 2007 Category Posted in: PPC Marketing Comments 12 Comments

Many companies are now outsourcing the complexities of their Pay Per Click (PPC) campaigns. In this post I will outline the top reasons a company should outsource their PPC campaign and why outsourcing your pay per click management can increase your ROI.

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Dave Davis

SEO Vs PPC – Search Marketing Is Not A Fight! (Another Mini Case Study)

By: Dave Davis Dave on Twitter follow Dave on Twitter
Date April 24th, 2007 Category Posted in: PPC Marketing Comments 48 Comments

A detailed article and case study demonstrating how Pay Per Click advertising should not be the only method of marketing online as well as how SEO and PPC when used together can pack a powerful marketing punch.

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Dave Davis

SEO And PPC Should Be Friends – PPC Management & SEO Crossover

By: Dave Davis Dave on Twitter follow Dave on Twitter
Date March 25th, 2007 Category Posted in: PPC Marketing Comments 24 Comments

8 Reasons both SEO and PPC are an essential pair in any online marketing campaign.

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Dave Davis

10 Ways To Increase Your Adwords Quality Score – A Mini Case Study

By: Dave Davis Dave on Twitter follow Dave on Twitter
Date March 7th, 2007 Category Posted in: PPC Marketing Comments 61 Comments

This is a detailed article and case study on the different ways you can improve your AdWords quality score, get a great quality score, a lower cost minimum bid and ultimately increasing the performance of your PPC campaign. AdWords quality score just needs to be understood. This article will take you from the basics to the advanced techniques on fixing your quality score.

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