Archive for the 'PPC Marketing' Category

Post detailing some of the great new features of the new Google Ads beta interface including content network placement tools and the new ajax interface.

A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each.

For those of you who are not advertising on Facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the […]

As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly […]

A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research.

Yesterday, Google Ads pushed out what seems to be a very limited beta tool to some Google Ads advertisers. From managing quite a few accounts for quite a few clients in different countries, it would appear that this beta tool is not country limited but account size limited (I may be wrong).This tool is available in four of our client accounts that just so happen to be our four largest accounts, measuring that in volume of keywords and monthly spend. Seeing there is very little information on the various industry blogs and forums about this, I have been asked to post some screenshots and a brief walk through of the new beta tool. Enjoy!

I have been using Google Ads for a long time and I seem to have hit a brick wall. I set up my tightly knit and focused campaigns, have a perfect landing page (That I know converts from SEO) and all my keywords have a “Great” quality score. I bid 10-50 cent more than the required minimum bid and set the campaign live. It has been live for weeks now, the Ad Diagnostic tool says my ads are being displayed but Google Ads is reporting little to no impressions? Has Google changed something? What am I doing wrong?

Raising your paid search ads CTR can be a lot easier than you think. We have developed a simple chart that makes creating text ads for PPC search engines using combinations of strong words and equally strong calls to action.

This article outlines tests and communication with our Google rep about the effect of excluding pages from the main index using a blanket robots.txt exclusion and the effect this will have on the quality score of your Google Ads campaigns.

An in depth guide on dynamic keyword insertion with instructions and screenshots on how to set up and use correctly. This is an advanced guide outlining every feature of Dynamic Keyword Insertion in Google Ads.