Archive for the 'PPC Marketing' Category

A selection of the best and most helpful articles and blog posts on managing your Pay Per Click campaign and advanced PPC management tips.

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How To Track Conversions Without a Thank You Page

In depth article on 5 different methods you can use to track AdWords conversions without having a traditional thankyou or receipt page. Choose the method that suits your website situation.

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How Safe is Your CTR With AdWords? – Not Very! – Google Sheds the Bold

Google recently (and quietly) removed bolding from titles in both the organic and paid search results. What does this mean for your quality score, CTR and indeed, your bottom line? We investigate the changes and find out how to use them to our advantage.

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A Comprehensive Guide To Tracking AdWords Call Conversions Using Google Tag Manager

Earlier this month, Google released a much needed tracking feature in AdWords. Website Call Conversions. We’ve been playing with it in beta for quite some time and I’m surprised that it didn’t get much fanfare. Google effectively destroyed the AdWords call tracking industry. We have clients who, overnight, saved thousands of dollars/euros a day in […]

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The Google Shopping Upgrade Simplified – What You Need To Know (The Short Version)

In this article, you’ll learn the bare bones basics of upgrading your old product listing ad campaigns to the awesome new Google Shopping campaigns. It’s a lot easier than you may think, especially if you don’t really like to touch your existing PLA campaigns. With just a few minor tweaks, you can be moved in minutes and you can forget about that awkward relationship with PLAs forever.

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What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide

A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot.

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AdWords Coupon Codes – Common Problems and Questions

Google recently sent out promotional coupon codes to all of its Google Analytics users for use in AdWords, as a way to encourage website owners to try out AdWords.   Often third parties such as web hosting companies or other online businesses will offer similar coupon codes (often these will come with their own set […]

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How to Maximize Your Click-Through Rate and Add More Control to Your Landing Pages Using Ad Sitelinks

In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate your site. They are created by analyzing the link structure of your site […]

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Geo Target Your Way To A Higher CTR & Quality Score

A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.

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Is Your Business Model In Line With Google’s?

A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.

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How AdWords Determines How Much You Pay Per Click

Google’s Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.

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