So many clients tell us that they don’t know what to write on their company blog or that their topics are boring and will not attract links. Matt Cutts put it nicely at a talk I attended at Google in Dublin last year that “Everybody in this room knows something or knows how to do something that nobody else does. Everybody in this room knows something that someone else WANTS to know”. The problem is, how do you find out what that “something” is and how can you tell in advance what the pay off for answering that question will be?
Archive for the 'Content Marketing' Category
This category contains blog posts on content marketing and how it ties in holistically with an overall digital marketing strategy. Here you will find posts about generating content ideas, planning your content strategy and how social media ties in with the promotion and spread of your digital assets.