Author Archive

Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you’re at any of the same events or even nearby and we can go for coffee or just shoot the breeze?

A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.

In this post I examine the recent changes Google has made to it’s paid search offering, the loss of some visibility in certain types of organic search results and the motive behind the recent ditching of many types of paid search affiliates that have grown Google to the beast it is today.

A post with examples of how AdWords can be used as an incredibly effective SEO tool in many ways. From accurate keyword research data to media buying and testing creatives.

A post about search engine ranking checkers, organic SEO monitoring and the need to track many long tail keywords.

A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.

Google’s Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.

Post detailing some of the great new features of the new AdWords beta interface including content network placement tools and the new ajax interface.

A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each.

A detailed article on using placement performance reports from the google content network to source domains with ROI to invest in. The article goes into specifics on how to run a placement performance report within adwords to get conversion data on parked and for sale domains.