Have you done a Google search lately?
If you work on AdWords, probably not. We tend to work on the UI or in Editor and too often we miss the forest for the trees. Go on, do a search for a competitive product like ‘car insurance’ or ‘cheap flights.’ Notice anything different? None of your keywords are bolded in the headline anymore. If only Renée’s look had changed so inconspicuously. Google quietly removed bolding a couple of weeks back and initial relative CTR metrics across all accounts that we manage indicate that this isn’t a minor change and if you don’t act now, you’re in for some heartache shortly. With the holidays fast approaching, addressing this now could mean your best holiday season ever. Read the rest of this entry »