Not all conversions and not all websites are created equally. Sometimes, your website or what you class as a conversion doesn’t fit neatly into the box that Google thinks most conversions fall into. Sometimes you need to get creative in how you tell AdWords and Google Analytics that a conversion has occurred. This article will detail three ways in which you can trigger a conversion with AdWords and Google Analytics when you don’t have the luxury of a thank you or receipt page.
There are three relatively simple ways to trigger AdWords conversions without a thankyou/receipt page. These are using Google Tag Manager, Using Google Analytics (in a roundabout way) and by manually coding the conversion into your web page code. Before we attempt any of these though, it’s important that the conversion in AdWords is set up correctly first. Read the rest of this entry »