AdWords Basics

Welcome to our AdWords basics tutorials and training section. While the standard of our tutorials is generally very high and is targeted to a more advanced AdWords user audience, we have dedicated this section to those of you who need some advice and guidance on the basics of Google AdWords.

From setting up accounts to account structure and from planning your campaigns to designing effective ads, this is the section for you. This section is packed full of tutorials and guides on taking you from absolute beginner to a Google recognized qualified individual ready to hold your own against the bigger advertisers.

So whether you need a quick refresher or a complete guide to the basics, look no further. Select from one of our growing number of tutorials below.

You can also view the Redfly AdWords Tutorials videos on Youtube.


January 29th, 2016
Looking for a secret weapon to kick your ecommerce reporting into overdrive and improve the conversion rates of your sales funnel? Google Analytics has ... + more

April 22nd, 2015
Not all conversions and not all websites are created equally. Sometimes, your website or what you class as a conversion doesn’t fit neatly into ... + more

November 20th, 2014
Have you done a Google search lately? If you work on AdWords, probably not. We tend to work on the UI or in Editor and ... + more

September 12th, 2014
Earlier this month, Google released a much needed tracking feature in AdWords. Website Call Conversions. We’ve been playing with it in beta for quite ... + more

August 18th, 2014
You’re Product Listing Ads are getting upgraded to Google Shopping whether you like it or not. This really is not a bad thing. In ... + more

RedFly Ltd. Internet Marketing has met Google's requirements to attain recognition as a Qualified Google Advertising Company.