Comments on: Web Credibility Factors You Need To Keep In Mind

By: Shaw

Shaw — Sat, 21 Feb 2009 05:34:41 +0000

Very few people take credibility for a specialized issue to deal with, they concentrate their attention rather on factor like site design , most of the time resulting in a failure to complete all the requirements of credible website.

By: Brad

Brad — Thu, 09 Oct 2008 17:55:58 +0000

Nice article with solid info.

I can especially identify with the last point about spelling and grammar. I recently had a customer point out a fairly significant spelling error on my homepage that “spellcheck” didn’t catch. I definitely should have invested some more time on proofreading. Learned that lesson the hard way.

Brad

By: NatureLimit

NatureLimit — Wed, 16 Jul 2008 07:49:33 +0000

There is some wonderful research and documentation done you on the subject of Web Credibility. Its a nice article.

By: review riches

review riches — Fri, 20 Jun 2008 13:53:18 +0000

It must have taken some good understanding to come up with this article.Thanks for your effort.The most important thing is that we need to have a product that speaks for itself.

By: Vyak

Vyak — Wed, 30 Jan 2008 22:42:00 +0000

Jennifer, what are you talking about? I didn’t understand a word of your comment? Please explain more…

By: Jennifer Mattern

Jennifer Mattern — Wed, 03 Oct 2007 15:02:22 +0000

Kit… kit, kit, kit. Only here can I apparently not type “advertising kit” without it becoming kid. lol Sorry about that.

By: Jennifer Mattern

Jennifer Mattern — Wed, 03 Oct 2007 15:01:26 +0000

In the case of not having advertising, you simply wouldn’t include an advertising kid. However, sites and companies in every industry can benefit from an online press room.

No industry (design included) is “immune” from the need for and benefit from press releases. It’s all about making your company newsworthy. If someone can’t think of anything in their business that could be worthy of a release, the first thing they need to ask themselves is “why not?” They’re missing something.

For example, some press release ideas for a designer would be announcing that they’re taking part in a seminar or are a speaker at an industry conference, that they’re in some way supporting a timely charity (like helping a breast cancer site do a redesign at little to no cost during breast cancer awareness month for example), or that the designer or company has won some kind of award. If nothing like that is going on with their business, it should tell them that they need to put more effort into being newsworthy on those or other fronts… it doesn’t just “happen,” it’s a lot of work.

By: Dave Davis

Dave Davis — Wed, 03 Oct 2007 12:58:48 +0000

Thanks Jennifer for the additional factors. As you mentioned, some sites do not have advertising (or use it as their business model) and some businesses do not put out press releases, especially design related sites. What do you suggest in that case?

By: Jennifer Mattern

Jennifer Mattern — Tue, 25 Sep 2007 16:38:19 +0000

An easy way to combine a few of these points (and something many smaller and online companies neglect to do) is to set up an online press room or media kit.

They would not only include more detailed information about the company, but also about the executives or staff, specific products, past press releases issued by the company, past news coverage (which always lends an air of legitimacy and credibility), etc. You would not only include a basic photo of the owner or staff, but also high res images of the logo (let people who write about you use them to forward your brand), staff (for publications that interview you or write about the people behind the scenes), and products.

An advertising kit (if you accept advertising) certainly helps with Web credibility as well by offering transparency in your target market / user demographics and site stats.

By: Matt Houldsworth (Earning From Affiliates)

Matt Houldsworth (Earning From Affiliates) — Sat, 22 Sep 2007 20:36:07 +0000

Number 4 is a lesson I have just learnt… make sure you tell people who you are, an about us page that just tells the user about the site is not good enough, they want confidence and to know who is behind the site.

By: Dave Davis

Dave Davis — Thu, 20 Sep 2007 21:07:44 +0000

@ Dave, who might that be?

@ Steve, I was waiting for someone to point out a flaw. Probably the wrong article to post considering we have just launched the new design! The issue has been resolved anyway. Thanks for the feedback.

By: Dave Rooney

Dave Rooney — Wed, 19 Sep 2007 01:01:05 +0000

A company comes to mind reading through this post. Ends with a ‘.COM’! hahaha

By: Steve Baker

Steve Baker — Tue, 18 Sep 2007 15:32:07 +0000

Hi Dave,

I’m not normally this pedantic, but after reading point 10, you should probably capitalise the word Adwords in your profile in the top-right corner :)

I’ll be quiet now…

Steve

By: Maribella

Maribella — Tue, 18 Sep 2007 03:17:00 +0000

i do not know why my comment is rejected. Maybe you thought its spam, thats not even my site – but a very good article. But you are the webmaster and i respect your decision. Ciao.