Haha, thanks Keith. I wouldn’t call it fantastic, it’s just a tiny little “tip”. And a book? Pfff, it would have to be revised every week. Not a chance.

Good stuff Dave! Maybe you can help with a quick question, we are finding that if we geo target this way, in many cases a client based in Glasgow may have an IP address located in Manchester and therefore Manchester shows under the adwords ad rather than their true location which can be detrimental. Have you seen the same? Do you know a way around this?

Cheers!

Nice post Dave, especially around the increased CTR and therefore quality score.

I have been using geo-targeting for a client for over a year now, trying to target four locations in the UK. The main problem is the ip addresses “location”, one branch in Scotland shows up a Reading and other branches show up as places miles from the physical location.

Google AdWord are of little help when asked for assistance in this area and I have just had to settle on doing the best I can with the tools available, but also recognising that I am not hitting 100% of searchers physically within the geo area.

Love your insight on the Adwords game theory! Geographical targeting is sure one finely-tuned technique of marketing!

Edmund

Good stuff Dave! Maybe you can help with a quick question, we are finding that if we geo target this way, in many cases a client based in Glasgow may have an IP address located in Manchester and therefore Manchester shows under the adwords ad rather than their true location which can be detrimental. Have you seen the same? Do you know a way around this?

Yeah, this can prove to be an important factor, only if we are targeting some local areas rather than whole country

Great strategy that is not been used by most advertisers. A very rare thing indeed. Well done and thanks for sharing, I will let you know how it works for me.

Good stuff Dave! Maybe you can help with a quick question, we are finding that if we geo target this way, in many cases a client based in Glasgow may have an IP address located in Manchester and therefore Manchester shows under the adwords ad rather than their true location which can be detrimental. Have you seen the same

very insightful and helpful. i will definitely try localization techniques you’ve suggested. great blog overall; you just got a new fan =) thanks for sharing!

Good information. I have not used much geo targeting in my PPC and this sounds like it would be a very good move for me to make and start using this method. Thank you…

Not to rain on the parade here, but if you reduce CPC by increasing clicks, you are still maximizing Google’s revenue, not the sites revenue. How does this correlate to monetizable conversions?

Hi David, thanks for stopping by. The point isn’t about conversions. It is assumed that conversion optimization is either already done (can it ever be) or in the process.

The point is about reducing the cost of your clicks (those clicks that convert no less) by improving your quality score.

Lets say you double your quality from 5 to 10 (just an example) and lets say in this example, you half your CPC. For the same budget, you can get double the clicks.

Weather or not they convert is really up to you. The conversion side of things is a topic for another post.

This is great – but what if I don’t want to show my complete address? Will I get punished by Google with only country/state and no street address?

Neil, use the Google Global geospoofing addon, to preview ads local, then you will see the geotarget under the ad ;)

very good point. Regional specific targeting ads rends to have lower quality score than national open targeting ads due to limited impressions and clicks, do you have any other strategy to overcome a low quality score on regional specific targeting ads?

Great post… The more highly targeted, the better! If you want a solid CTR, one trick is to target Gmail from inside your AdWords account. If you create a campaign that is solely served to Gmail, you can achieve laser targeting and higher CTR.

I’ve been trying to improve the click through rate of my site. Do you think website optimization has anything to do with click through rate? Appreciate a response, thanks very much!

Hey Dave, I understand how to target different regions, but I’m confused how to get these regions to show up below my ad (without making a new ad for each region)? Thanks!

I’m sure it is still better than the ‘Northern Ireland’ regional targeting in the UK (Cant get accurate figures from anyone but I reckon it is less than 50% accurate!)

I am reading more and more about Geo Location tagging being the next big thing on the internet. It’s interesting that the mass of global marketplaces are segmenting once again.