Comments on: SEO And PPC Should Be Friends – PPC Management & SEO Crossover

By: braid weave

braid weave — Thu, 18 Feb 2010 12:02:26 +0000

Pay per click can help get your blog/website off the ground and can be used for very specific purposes. But organic traffic, accomplished through SEO efforts, is where the vast majority of effort should be spent.

By: Loken

Loken — Sat, 13 Feb 2010 03:57:05 +0000

Great.I would like to say often people ask us about SEO factors and how fast we can help them rank… basically if you have a brand new site called ‘example.com’ and it has no track record, you are not going to compete well against Amazon.com right away. Now, if you spend a lot of time and money on content, PPC and SEO combined, you could create an entity that may eventually become an alternative to the big name online brands , but it will be difficult to build trust…

By: Michael Tighe

Michael Tighe — Fri, 05 Sep 2008 21:30:01 +0000

I’ve read through most of your articles today, I started as a developer and built a specialty around organic (on-page) SEO.

I have to thank you, as your blog has provided some of the most relevant and helpful information as I move into paid search.

The number one thing I have noticed, diving into clients old paid search campaigns, is the insight you can gain for organic executions.

Thanks again,
Mike

By: Dubai Web Design, Development

Dubai Web Design, Development — Wed, 20 Aug 2008 16:21:59 +0000

very good 7 points. If guy like me don’t have a big budget and can’t afford PPC for his website, i prefer to use other free SEO TOOLS, like WEB CEO. It gives you very good report , keywords score, rating popularity and every thing you want.
I think if we didn’t use PPC campaign and we go for the one link building , submission(SE, DIR), blogging and articles etc….
it can still give you good value visitors and increase PR also.
I know most of you didn’t agree with me but there has to be some alternative of PPC.

By: WoW Gold Guide

WoW Gold Guide — Sat, 19 Jan 2008 09:17:45 +0000

This is an excellent, cuts through the crap post. I’m going to advise all clients read this prior to commissioning SEO work in future.

By: Matt Keegan

Matt Keegan — Thu, 17 May 2007 22:23:23 +0000

I pulled off PPC ads from my main landing page site ages ago, but I am rethinking bringing them back in. I have tons of internal links on the page and took the ads away to make room for these links. Unfortunately, I have lost a piece of revenue that I could certainly use. Thanks for the “conversion” reminder — I need one desperately!

By: Dave Davis

Dave Davis — Fri, 04 May 2007 22:28:43 +0000

Gavin, you deserve more than one the amount of linkage you have provided Redfly Marketing.

By: Gavin

Gavin — Fri, 04 May 2007 21:06:46 +0000

Hmmm PR6 you say.

If you see different people leaving comments on here from my IP it isn’t me ok?

You know something has been done correctly when you get a PR6 on a blog post.

By: Richard Hearne

Richard Hearne — Wed, 02 May 2007 19:35:13 +0000

Wow. PR6 eh?

Not a word of a lie – it was the 296 backlinks that attracted me :)

By: Dave Davis

Dave Davis — Wed, 02 May 2007 17:48:41 +0000

I hear you Richard. :) Those who are ahead of the game are acting now ;)

I love these PR6 post pages. For some reason, they are a comment magnet :P

By: Richard Hearne

Richard Hearne — Wed, 02 May 2007 06:45:35 +0000

Of course here’s to hoping that SEO and PPC become even better friends in the future ;-)

Time will tell, but I think the future is bright :)

By: Dave Davis

Dave Davis — Thu, 05 Apr 2007 20:20:06 +0000

It’s a shame to see, but I also see it as a chance for the little guy to make a mark. Many industries are only waking up to the benefits of search engine marketing, let alone realizing the benefits of both PPC AND SEO.

I think because of the global link popularity factor in organic search engine ranking, if your not thinking about SEO now, in the future, it will be more difficult, if not impossible to catch up.

By: Gavin

Gavin — Thu, 05 Apr 2007 20:13:05 +0000

Dave I have seen it with a previous employer in the States. They pour thousands into their PPC budget and nothing into SEO. Being one of the best & oldest companies their industry they cant even be found in the first 10 pages of Google for their main keywords.

By: Dave Davis

Dave Davis — Thu, 05 Apr 2007 18:18:29 +0000

Thanks for stopping by Gavin. Yea, I see it all too often, it’s either one or the other. PPC budget runs dry, or SE algorithm changes/penalties cause a company to solely depend on PPC (And hence spending a lot of money on an SEO consultant to help retain some organic rankings).

It’s a pitty not more SMEs (And larger corps) in Ireland still do not get it.

By: Gavin

Gavin — Tue, 03 Apr 2007 23:52:25 +0000

Interesting post Dave and its points that a business probably don’t even think about, a tmoney is seeing.

PPC is great for turning revenue around when a site is in the lower ranks but the worst outcome needs to be thought on. What happens if that PPC budget ran dry and the site had no ranking in the search engines? Not only that, targeted traffic still comes via the Search Engines which means more business so SEO is also essential.

By: tmoney101

tmoney101 — Tue, 03 Apr 2007 13:43:33 +0000

Whats up Dave,

Just found your post via my mate todd @ stutndubl. I like to believe what you have explained above. I try and convince many clients that ppc and seo do work hand in hand however most of them dont want to belive me.

Cheers.

By: M Buckley

M Buckley — Mon, 02 Apr 2007 18:13:41 +0000

Congratulations on making computing and search engines so interesting.

Regards,

M Buckley

By: Phil Taylor

Phil Taylor — Sun, 01 Apr 2007 18:46:29 +0000

Thanks for the great info – I am researching PPC for a few web ventures and the wealth of available information on the net is pretty overwhelming. Your list above (and other info in your blog) is concise and easy to understand. Your blog is now bookmarked and I will return often to see what new gems you will part with.

By: Dave Davis

Dave Davis — Mon, 26 Mar 2007 09:22:26 +0000

Thanks Christine, I am actually subscribed to your feed since I found you on MBL a WHILE back. (I love Marketing Experiments too!). And thanks for keeping me in your list.

I completely agree with your addition, but the post was actually about how PPC and SEO should accommodate and complement each other. I run a lot of affiliate offers and seasonal offers seem to generate the most revenue. Most people steer clear of them because of the limited time they have. Although if you pushed an offer the year before you are pretty well set up. In this case, your PPC campaign the previous year can be an absolute GOLDMINE because you have most of the raw data you need and your PPC campaign has a high quality score so you do not need to work as hard to get updated information.

In your example, you would need to know about the event well ahead of time to make any sort of impact SEO wise.

By: Christine Parfitt

Christine Parfitt — Sun, 25 Mar 2007 23:12:33 +0000

Hi Dave,
I came across your blog after seeing it on Andy Beal’s request for feeds. I subscribed to the top 20 or so on the list and I’ll keep the feed for any I like. That’s yours so far :)

This is a good list and I totally agree with all of them. I had to try hard to think of any I would add. The only one I could think of was the speed and flexibilty PPC offers to respond to one-off events. A client of mine put together an accommodation and tickets package for a major golf comp being held nearby. I had an ad running with a custom landing page within half a day. SEO isn’t nearly as flexible for this type of scenario, especially the flexibility of being able to pick the exact time period for a one-off campaign to get targetted traffic.