Online Marketing For The Solo SEO
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December 19th, 2006 
Posted in: Search Engine Optimisation 
8 Comments Being in the SEO industry, I have developed habits of using certain SEO tools, certain market research tools and certain keyword research tools. All of which I can say I am very happy with. I cannot remember the last time an online marketing tool actually made me step back and take notice.
Throughout my daily trawl of the goldmine of online marketing advice offered over at Marketing Pilgrim I noticed a review of a little service offered Michael Jensen. This service, SoloSEO, absolutely blew me away. Don’t let the simple interface fool you, this tool has absolutely EVERYTHING needed to manage an organic search engine optimisation campaign.
The first thing I noticed was the simple “Step By Step” guidance approach. This tool takes you through the the very basic SEO campaign management steps one by one explaining why each is important and providing checkmarks along the way to make sure you have not overlooked a particular task.
The feature that impresses me most about the SEO Project Management Tool is the Keyword Finder tool. I really like the DigitalPoint tool but it leaves a lot out when it comes to Wordtracker results. The SoloSEO tool has a really cool feature that lines up results from Wordtracker (Complete results), Overture AND Google Adwords Management. Viewing them side by side allows for tremendously simple analysis.
A couple of issues I would like to see addresses are the keyword duplicates . First of all, when adding the keywords to your “keeper List” the tool does not tell you that you have already added it from another source. Second of all, I would love to see the duplicates for upper and lower case words eliminated. It would also be wonderful to dee the daily or monthly search volume next to them. I would also like to be able to edit keywords inline in the keyword list.
The next feature I really liked was the Link Search Tool. This allows you to find links that your competitors have and links accepting submissions for your niche. And it gives a LOT of options and methods to search for links.
Among the plethora of other tools, there is one more that really shines. The reporting feature. Although a little slow for larger reporting queries, the results are displayed in wonderfully simple way that you can export and download. Wonderful for printing off and showing results.
After testing this tool for well over two weeks, I can safely say that I will be ditching many of my tools in favor of SoloSEO. The simple approach, unique tools and very modest approach makes this a tool really worth considering. Weather you use it for a single Search Engine Optimisation campaign, or use it to manage many in-house projects, I am sure you will find SoloSEO has a lot to offer.
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December 20th, 2006 at 4:41 am
Dave, thanks for the great review! I have updated the keyword finder to “gray out” keywords already saved. I haven’t got it to work across the multiple sources when you do all three at once though. The search volume is normalized to a 0-5 scale, which helps you gauge the popularity of a keyword no matter what its source.
Thanks, and I hope you continue to enjoy SoloSEO!
December 20th, 2006 at 9:43 am
Might give it a test run to see how it works out.
I’ve always thought that an integrated set of tools like this delivered over web interface would be a hit. Only difficulty is the collection IP – how does it work for geo-targeted searches Dave?
January 2nd, 2007 at 7:08 pm
You can change the country from the dashboard by editing the project you’re working on
March 12th, 2007 at 6:49 pm
Dave Thank you for sharing your ideas on this.
Good luck on your Solo SEO specifically in online marketing.
keep it up..
April 5th, 2007 at 6:25 pm
Thanks IdeaGuy. Much appreciated.
April 12th, 2007 at 11:07 am
Along the lines of your more recent post on SEO with PPC, it would be nice to see some integration with PPC activity on the keywords front.
Might I ask if this was a paid review? If not, you might like to make this clear to ensure readers don’t become suspicious. If so, you might like to confirm their suspicions!
Your blog appears to be a general good read – i second Idea Guy’s sentiments to keep it up :0)
April 14th, 2007 at 2:48 pm
Thanks for stopping by Iain. This post actually was not a paid review. As I mentioned, I do not normally write reviews per se but this tool was pretty decent.
I fully agree. Some PPC integration would be nice, but that would involve some pretty advanced adwords API work. Trust me, developing an application that uses the adwords api is not something to be taken on lightly.
Thanks for the comment. I will try and give as much information out as possible. If there is anything you would like covered, feel free to get in touch.
December 17th, 2008 at 12:25 am
Many of my peers suggest that PPC is going the way of banner advertising enen though new PPC niche serps are appearing. What do you think?