Comments on: How AdWords Determines How Much You Pay Per Click

By: WFH

WFH — Tue, 23 Feb 2010 08:55:10 +0000

CTR that click through rate is important,because it is directly related to your cost of campign.It is the number of people clicking on your ad per 100 times it is visible to search people.Hence one should write such an ad campign so that people will be attracted to click on your ad,the more the CTR the less will be your cost per click

By: Tampa Bay Designs

Tampa Bay Designs — Wed, 25 Nov 2009 17:47:52 +0000

Adwords gives an overview of how quality score is calculated but its a bit vague if you dont understand ratios and percentages right off the bat. This will be an extremely helpful post to those who are just getting their feet wet i wish i had found it when i started my adwords/adsense campaigns

By: Latest Technology News

Latest Technology News — Tue, 10 Nov 2009 12:14:12 +0000

Really most helpful post in respect of understanding the complex google scoring.
man that’s really helpful for new arrivals in this field to grab something about AdWords.

By: rajguru

rajguru — Tue, 27 Oct 2009 15:42:29 +0000

Its Very easy to understand in your simple English.Now its clear how Google’s quality scores happening,Its very helpful
Thanks for this post! and can anyone tell me how to find out the fraud clicks and PTC sites.

By: Joseph McConellogue

Joseph McConellogue — Fri, 16 Oct 2009 03:06:58 +0000

Hey Dave,

Great read on Google’s Quality Score formula. I agree with you 100% that QS requires an increase in CTR. One thing I’ve noticed that helps a lot is bidding aggressively for the first few week of a campaign to “artificially” increase CTR’s which in turn will increase the QS. Once the QS and CTR’s are high enough, you can begin to lower max cpc’s gradually without having a major impact on overall quality score or click through rates. It’s kind of a neat strategy that’s worked for both large and small budget campaigns.

I’ve written a blog about optimizing CPC’s while not losing out on QS. I recommend that anyone interested in increasing Quality Score should have a read. Thanks :)

Joseph McConellogue

By: komik video

komik video — Thu, 15 Oct 2009 14:58:06 +0000

I’m curious to know whether google will ever part with it’s strict CPC strategy and also allow people to be paid based on impressions

By: Bob Tracz

Bob Tracz — Fri, 09 Oct 2009 15:01:22 +0000

Well done and thanks for the insights.

As confusing as PPC has become it’s important to remember that it’s focus is still on solving a problem.

The success of SEM requires that you think like your prospect, identify the problem they want to solve or the dream they want to achieve and help them to solve that problem or achieve that dream with your solution. To that end choosing the right and the most affordable) “key”words is still the “key” behind a successful campaign.

By: Ucuz tatil

Ucuz tatil — Mon, 10 Aug 2009 23:29:05 +0000

Great idea on exposing the secrets on how Google prices your clicks :)

By: porobir Das

porobir Das — Mon, 03 Aug 2009 10:48:11 +0000

Yes you are right that Google AdWords no longer operates on a “highest bid wins” system but on a rather confusing and sometimes illusive set of quality criteria.

By: Kobi

Kobi — Sat, 01 Aug 2009 07:10:54 +0000

Adwords should be examined well, otherwise all your money would go for non-targeted-clicks, thus a big waste.

By: James Patterson

James Patterson — Thu, 30 Jul 2009 11:31:25 +0000

This is all well and good but unfortunate google is slapping a lot more affiliate marketers nowadays. Best thing to combat this is to delete your campaign and transfer everything to a new domain.

By: Koyel

Koyel — Mon, 27 Jul 2009 17:49:25 +0000

Google’s policy is like weather, you can never predict when it changes! Anyway good writing.

By: He - Imcouple

He - Imcouple — Fri, 24 Jul 2009 12:16:17 +0000

Hi michael,

From my point of view to need to aim to the highest CTR your can get.

I think that Google determines your QS for new adgroup after number of impression and in corresponding to your account history.

By: Michael Paske

Michael Paske — Thu, 09 Jul 2009 09:51:19 +0000

that has helped a lot, but i have a few questions:

1 – How do you know what your add rank is?
2 – What CTR should you aim for?
3 – For new addgroups, how long does it take for google to change the oiriginal QS?
4 – If you have a bad performing addgroup, IE QS, what impact does this have on the other addgroups in your campaign?

Michael

By: Organic SEO

Organic SEO — Fri, 19 Jun 2009 22:19:10 +0000

Brilliant! The best ten minutes someone could ever spend, if they wanted to know about adwords.

By: secret cash blueprint

secret cash blueprint — Wed, 17 Jun 2009 15:58:31 +0000

I find that if you include simple on page SEO like a blog, disclosure, privacy, and terms page, with a resources page that has unique content articles, then it usually does the trick with PPC quality score.

Great post though.

By: Frankie

Frankie — Sat, 13 Jun 2009 19:31:52 +0000

Great idea on exposing the secrets on how Google prices your clicks :)

By: haberler

haberler — Tue, 09 Jun 2009 13:14:27 +0000

Thanks for helping to clarify Google’s quality scores. I understand it better now.

By: Orchid Box

Orchid Box — Wed, 03 Jun 2009 14:09:45 +0000

Great video. Kevin above me is spot on, it’s all about the landing page giving you top quality scores on your keywords – you can get many to 10 and 0.01c very easily with a little optimisation.

By: Chris Chong

Chris Chong — Tue, 02 Jun 2009 22:00:50 +0000

We have been doing many experiments with landing pages that are optimized well for a specific keyword for organic searches AND PPC. It seems that it does lower the cost significantly if the landing page is optimized well.

By: Kevin Quinlan

Kevin Quinlan — Mon, 01 Jun 2009 12:16:27 +0000

I think most people really do under estimate the landing page value. A lot of SEO focus on each post but the layout to ensure the landing page is maximized i think is lost at times. Good post – time to tweak a little more!

By: Talia Phillips

Talia Phillips — Tue, 19 May 2009 08:31:20 +0000

Great, there are so many different takes on google adwords and many of them are confusing. It’s nice to see something that is simple and make sense :)

By: Supply Chain Management

Supply Chain Management — Wed, 13 May 2009 12:33:43 +0000

I’m curious to know whether google will ever part with it’s strict CPC strategy and also allow people to be paid based on impressions.

By: Simon

Simon — Mon, 11 May 2009 15:38:46 +0000

Great post, it seemed simpler when they used the highest priced keyword gets the best position. Though the prices that keywords are normally is very high these days.

By: Jordan McClements

Jordan McClements — Mon, 11 May 2009 08:42:49 +0000

Looks like my understanding of the ratio of importance of CTR, Relevancy, and Landing Page quality were a little bit off!

By: Webmastering Blogger

Webmastering Blogger — Tue, 05 May 2009 09:43:26 +0000

Now I understand why click prices for some keywords have enormous oscillations in short period of time, sometimes during only one day – because bid of the other advertiser’s is also influencing the price I pay.

I’m subscribed to Red Fly Marketing blog via email newsletter and RSS, but I received this post’s newsletter today on May 5th, and it is published on March 12th. Why is that?

By: geld winnen op internet

geld winnen op internet — Tue, 05 May 2009 07:57:27 +0000

Well that’s a useful explanation. Anybody can understand this. Thanks for posting!

By: Joe

Joe — Fri, 01 May 2009 15:16:04 +0000

Very well explained content…
you have reallly made things simpler on you site redfly….
Thanks redfly.. thanks adwords..

By: Martin Gavin

Martin Gavin — Tue, 21 Apr 2009 15:25:58 +0000

Exellent clip, great share! I wasn’t aware Google had easy to follow clips like this.

By: Andrew Mafeld

Andrew Mafeld — Tue, 07 Apr 2009 09:40:18 +0000

thanks to share this useful information.i use google adsense,but i don’t know how we use ppc.