Comments on: Dynamic Keyword Insertion – The Ultimate Guide

By: Chicago Web Design

Chicago Web Design — Mon, 08 Mar 2010 16:00:11 +0000

Dude, I don’t know why I’ve never come across your blog before, but now I’ve come across it two times in the past few days and you really explain everything well!

By: Des

Des — Sun, 10 Jan 2010 10:00:22 +0000

Hey Dave,

Great article (best / clearest I’ve seen on this topic).

Upon reading it I started to use Dynamic keyword insertion a few months back on 3-4 of my Google Adwords Ad groups (selling software) and was excited by the results I started receiving.

Here’s a typical example:

** Original Static Ad:
Click Thru Rate: 1.30%
Landing page Conversion rate: 2.27%

** New Dynamic keyword insertion (DKI) Ad:
Click Thru Rate: 3.25%
Landing page Conversion rate: 1.19%

So, my CTR for the Dynamic keyword Insertion Ad was 2.5 times better – fantastic!

But why has my conversion rate nearly halfed? (Same thing has happened for the other ad groups I tried this with too).

Is it because people are expecting to see the exact keywords they have searched on at the top of my landing pages and the DKI ads don’t deliver this?

Do other people experience this?
Should I keep the DKI ads going or pause?

Any thoughts / help would be much appreciated.

Many thanks.
Des

By: Ray

Ray — Tue, 01 Dec 2009 18:20:16 +0000

Excellent and really informative Dave, cheers for going to the trouble of explaining DKI in depth, much appreciated.

By: Brandon

Brandon — Fri, 06 Nov 2009 21:36:36 +0000

Great Information, Great Tips and a very helpful article. Thanks a whole bunch. Take care.

By: Kolkata SEO

Kolkata SEO — Fri, 09 Oct 2009 12:23:02 +0000

thanks for the tips but i also find Dynamic Keyword Insertion CTR usually perform better :)

By: Maxine Business Performance

Maxine Business Performance — Tue, 06 Oct 2009 09:23:20 +0000

Thank you for this I have just started to learn about PPC and I have so much to learn, I was not told that there were different variations but now that you have mentioned I will be able to do all.

By: Brenda | Trade Marks

Brenda | Trade Marks — Tue, 29 Sep 2009 08:11:05 +0000

That an article, PPC marketing is rather broad, and reading this had really provided a different aspect to to the PPC marketing. Your clear explanation of dynamic keyword insertion makes it so much easier to understand, so thank you for that.

By: Goran Web

Goran Web — Sun, 09 Aug 2009 14:19:54 +0000

Thank you for the PPC tip. I did not realise that there were variations available. I use {KeyWord: default keyword} only.

By: sammy the business mailing list guy

sammy the business mailing list guy — Wed, 20 May 2009 12:13:34 +0000

Thanks for giving such a clear explanation. Sometimes winding your way through the Google help is so time consuming.

By: Shuki Haiminis

Shuki Haiminis — Sun, 05 Apr 2009 14:06:17 +0000

I am having the same issue as MO. I can’t seem to get my display url to show two keywords as one. In your examples above it looks like you are able to get your display urls to show Brown Bread as sweetshop.com/BrownBread. Also is it best practice to leave off the www in the display urls?

By: Branden

Branden — Wed, 11 Mar 2009 18:55:20 +0000

finally I understand Dynamic Keyword Insertion
Thank you

By: Sylvia

Sylvia — Mon, 02 Mar 2009 14:13:15 +0000

Great article! But how come it’s possible to get all the letters in a word capitalized this way when it’s not possible when you fill out your ad manually? Or did I miss something…

By: Shaam

Shaam — Wed, 28 Jan 2009 10:30:03 +0000

Great Article.

But i have some queries regarding dynamic keywords insertion.

I found while searching the ads. Google adwords showing 28 character in the title, how it’s possible.

Is it possible through dynamic keywords insertion.

By: Waseem

Waseem — Wed, 28 Jan 2009 09:03:28 +0000

i m an advertiser using DKI for quite some time. It is a nice tool to increase CTR (If inserted properly)

Nice informative post.

By: MovieBlip

MovieBlip — Tue, 04 Nov 2008 21:29:37 +0000

Another amazing tip Dave. I have really enjoyed the articles.

By: neils

neils — Fri, 12 Sep 2008 04:04:58 +0000

thank you for clearly pointing out that using DKI will not help your quality score. In fact, if you use over the key phrase itself, it can damage the quality score (Adwords likes to see the key phrase in ad).

You wouldn’t believe the number of times I’ve read a post where someone says DKI will help the quality score.

By: Chuck Mullaney

Chuck Mullaney — Mon, 25 Aug 2008 19:37:43 +0000

Just have to tell you that this post is great Dave. Straight, to the point, and very informative.

I actually wrote an extremely successful software program a few years ago that incorporates Dynamic Insertion (no name or link, not here to advertise)among other things to write directly to the person searching for information and my description of Dynamic Insertion sucked compared to your’s! :-)

Nice job Dave,
Chuck Mullaney

By: Dhananjay Kabra

Dhananjay Kabra — Wed, 30 Jul 2008 12:37:04 +0000

Hey Dave ur post helped me in understanding dynamic keyword insertion.
I had been going through many blogs but could not find such a brief description, Hats off

By: voyance

voyance — Thu, 10 Jul 2008 17:41:13 +0000

I discovered your blog and I find it excellent, really very good job, well done and thank you especially for all those articles really brilliant.

By: Cool Games

Cool Games — Mon, 23 Jun 2008 23:24:24 +0000

Hey good post you got here man one of my friends showed it to me. Reading this has greatly improved my marketing skill and I have already seen results. Dynamic Keyword Insertion is the way to go. Thanks again Dave, I’ve subscribed to you keep the good stuff coming.

By: GordonTheMentor

GordonTheMentor — Thu, 19 Jun 2008 06:00:37 +0000

This is great advise and examples. I’ll make sure to pass on the information. Thanks, Gordon

By: CFA Level 1

CFA Level 1 — Sun, 01 Jun 2008 19:10:11 +0000

These are some very, very good tips. Thanks a ot for these

By: nils

nils — Wed, 28 May 2008 23:18:24 +0000

Great explanation! Was looking for something like that, thx :)
It’s so much easier to do this in yahoo with the feature already integrated into the GUI

By: Kyle

Kyle — Thu, 13 Mar 2008 05:32:09 +0000

I am trying to structure an my display url to look like this keyword.mysite.com , when I dop a search for my obscure keyword its hows up like this key word.mysite.com in the displayed adwords ad…??? Anyone got any thoughts on this…I really am just trying something different(I have done the Mysite.com/keyword) thing and just wnat to split test something different…

Thanks

By: WWE Crazy

WWE Crazy — Mon, 10 Mar 2008 06:35:22 +0000

Im sure these tips will land me up in a better position and will geve me a goog head start.

By: Ramses

Ramses — Thu, 06 Mar 2008 00:01:34 +0000

MSN and Yahoo it doesn’t appears to acknowledge the use for a default.

By: Jordan McClements

Jordan McClements — Wed, 13 Feb 2008 14:15:04 +0000

This is quality stuff.

Thanks Dave.

By: Mo

Mo — Tue, 13 Nov 2007 01:42:13 +0000

In your examples, how do you get the display URL to be one word (e.g. BrownBread, ChocolateBars, StingerBars) if the search phrase is ‘Brown Bread,’ etc.?
I would like to use dynamic keyword insertion in the destination URLs and have no problems when the search is one word (Aerosmith) but have problems with phrases (Britney Spears). Are there any suggestions or ways to write regular expressions within dki?

By: glengara

glengara — Thu, 11 Oct 2007 13:07:07 +0000

G seems to now have a tutorial on DKI…

http://adwords.google.com/support/bin/answer.py?answer=75001&topic=12396

By: Earning From Affiliates

Earning From Affiliates — Mon, 17 Sep 2007 20:33:57 +0000

I have just started using dynamic insertion into my Google ads, making sure you have a ‘default’ for if the keyword cannot be obtained or does not fit into the title is essential. Monitoring the ads is also vital with any PPC campaign, find out what is successful and scrap keywords that are resulting in a low conversion rate…

Great article…

Matt