In this post I examine the recent changes Google has made to it’s paid search offering, the loss of some visibility in certain types of organic search results and the motive behind the recent ditching of many types of paid search affiliates that have grown Google to the beast it is today.
Archive for the 'Search Engine Marketing' Category
Category covering everything general or non specific in the search engine marketing industry.
PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more [...]
One of the most critical parts of setting up and managing a PPC campaign is of course keyword research. This topic has been beaten to death countless times and everyone has their own methods and tools for researching keywords. What I want to discuss here is an often overlooked yet essential keyword research tool… your own analytics goal tracking data. Google provides us with a very valuable yet under-utilized free tool, Google Analytics. Google Analytics can be used for much more than simply seeing who links to you and how many visitors you get, it can also be used to create valuable keyword lists.
Improve your SEO efforts by increaseing your Google TrustRank and general domain Authority. These 5 tips will improve your domains good standing with search engines and appear more credibly than your competitors
The majority of our new clients and consultations come to us with their PPC campaigns in a very similar state. In most cases, the only reasonable thing to do or recommend to do is to start their campaigns fresh and new. Even though there are countless “AdWords mistakes” lists that have been published and synchronized all over the Internet, I would like to make some suggestions to everyone on the not so common mistakes. If you are setting up your first PPC campaign or thinking of expanding your current PPC campaign, I urge you to read the following list before shelling out your money to a PPC management firm.
A post outlining the reasons you should be bidding on your company’s name, branded terms and trademarks and why not doing so leaves your competitors far too much freedom to make you look bad.
I just received an email asking me to participate in a conference to demonstrate the new ASK Sponsored Listing Contextual Targeting service. This I am sure will be a great new addition to the ASK.com PPC offering. I am a huge fan of ASK.com as it has some amazing conversion rates in some markets.