Archive for the 'PPC Marketing' Category

A selection of the best and most helpful articles and blog posts on managing your Pay Per Click campaign and advanced PPC management tips.

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What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide

A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot.

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AdWords Coupon Codes – Common Problems and Questions

Google recently sent out promotional coupon codes to all of its Google Analytics users for use in AdWords, as a way to encourage website owners to try out AdWords.   Often third parties such as web hosting companies or other online businesses will offer similar coupon codes (often these will come with their own set […]

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How to Maximize Your Click-Through Rate and Add More Control to Your Landing Pages Using Ad Sitelinks

In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate your site. They are created by analyzing the link structure of your site […]

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Geo Target Your Way To A Higher CTR & Quality Score

A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.

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Is Your Business Model In Line With Google’s?

A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.

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How AdWords Determines How Much You Pay Per Click

Google’s Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.

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Introducing The New AdWords Networks (Placements) View

Post detailing some of the great new features of the new AdWords beta interface including content network placement tools and the new ajax interface.

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5 More Ways to Improve CTR

A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each.

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Free $100 Facebook Coupon Courtesy Of Redfly

For those of you who are not advertising on Facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the […]

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Take The Guesswork Out Of PPC Campaign Setup

As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly […]

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7 Tips For Finding & Expanding Your Negative Keywords

A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research.

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AdWords Content Exclusion (beta) – A First Look

Yesterday, AdWords pushed out what seems to be a very limited beta tool to some AdWords advertisers. From managing quite a few accounts for quite a few clients in different countries, it would appear that this beta tool is not country limited but account size limited (I may be wrong).This tool is available in four of our client accounts that just so happen to be our four largest accounts, measuring that in volume of keywords and monthly spend. Seeing there is very little information on the various industry blogs and forums about this, I have been asked to post some screenshots and a brief walk through of the new beta tool. Enjoy!

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Great Quality Score, Low Min Bids But No Impressions?

I have been using AdWords for a long time and I seem to have hit a brick wall. I set up my tightly knit and focused campaigns, have a perfect landing page (That I know converts from SEO) and all my keywords have a “Great” quality score. I bid 10-50 cent more than the required minimum bid and set the campaign live. It has been live for weeks now, the Ad Diagnostic tool says my ads are being displayed but AdWords is reporting little to no impressions? Has Google changed something? What am I doing wrong?

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See How Easily You Can Increase Your Paid Search CTR

Raising your paid search ads CTR can be a lot easier than you think. We have developed a simple chart that makes creating text ads for PPC search engines using combinations of strong words and equally strong calls to action.

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Fear The Bots For Your Quality Score Sanity

This article outlines tests and communication with our Google rep about the effect of excluding pages from the main index using a blanket robots.txt exclusion and the effect this will have on the quality score of your AdWords campaigns.

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Dynamic Keyword Insertion – The Ultimate Guide

An in depth guide on dynamic keyword insertion with instructions and screenshots on how to set up and use correctly. This is an advanced guide outlining every feature of Dynamic Keyword Insertion in AdWords.

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Top Reasons To Outsource Your PPC Campaign

Many companies are now outsourcing the complexities of their Pay Per Click (PPC) campaigns. In this post I will outline the top reasons a company should outsource their PPC campaign and why outsourcing your pay per click management can increase your ROI.

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SEO Vs PPC – Search Marketing Is Not A Fight! (Another Mini Case Study)

A detailed article and case study demonstrating how Pay Per Click advertising should not be the only method of marketing online as well as how SEO and PPC when used together can pack a powerful marketing punch.

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SEO And PPC Should Be Friends – PPC Management & SEO Crossover

8 Reasons both SEO and PPC are an essential pair in any online marketing campaign.

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10 Ways To Increase Your Adwords Quality Score – A Mini Case Study

This is a detailed article and case study on the different ways you can improve your AdWords quality score, get a great quality score, a lower cost minimum bid and ultimately increasing the performance of your PPC campaign. AdWords quality score just needs to be understood. This article will take you from the basics to the advanced techniques on fixing your quality score.

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