Archive for the 'PPC Marketing' Category

As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly […]

A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research.

Yesterday, AdWords pushed out what seems to be a very limited beta tool to some AdWords advertisers. From managing quite a few accounts for quite a few clients in different countries, it would appear that this beta tool is not country limited but account size limited (I may be wrong).This tool is available in four of our client accounts that just so happen to be our four largest accounts, measuring that in volume of keywords and monthly spend. Seeing there is very little information on the various industry blogs and forums about this, I have been asked to post some screenshots and a brief walk through of the new beta tool. Enjoy!

I have been using AdWords for a long time and I seem to have hit a brick wall. I set up my tightly knit and focused campaigns, have a perfect landing page (That I know converts from SEO) and all my keywords have a “Great” quality score. I bid 10-50 cent more than the required minimum bid and set the campaign live. It has been live for weeks now, the Ad Diagnostic tool says my ads are being displayed but AdWords is reporting little to no impressions? Has Google changed something? What am I doing wrong?

Raising your paid search ads CTR can be a lot easier than you think. We have developed a simple chart that makes creating text ads for PPC search engines using combinations of strong words and equally strong calls to action.

This article outlines tests and communication with our Google rep about the effect of excluding pages from the main index using a blanket robots.txt exclusion and the effect this will have on the quality score of your AdWords campaigns.

An in depth guide on dynamic keyword insertion with instructions and screenshots on how to set up and use correctly. This is an advanced guide outlining every feature of Dynamic Keyword Insertion in AdWords.

Many companies are now outsourcing the complexities of their Pay Per Click (PPC) campaigns. In this post I will outline the top reasons a company should outsource their PPC campaign and why outsourcing your pay per click management can increase your ROI.

A detailed article and case study demonstrating how Pay Per Click advertising should not be the only method of marketing online as well as how SEO and PPC when used together can pack a powerful marketing punch.

A post about the latest free multi variant testing tool from Google, Google Website Optimizer. It’s now out of closed beta and available for everyone to start their own split tests and multi variable tests.