Archive for the 'PPC Marketing' Category

A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot.

A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.

A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.

Google’s Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.

Post detailing some of the great new features of the new AdWords beta interface including content network placement tools and the new ajax interface.

A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each.

For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters.
As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the free [...]

Today, Google announced that it would be holding a website optimizer competition where you can win a partnership with a website optimizer to improve your sites ROI. The “webSite workout” competition is open only to those in the US (What’s new?) as advertisers outside the great United States don’t really spend that much on advertising. [...]

As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly [...]

A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research.

Yesterday, AdWords pushed out what seems to be a very limited beta tool to some AdWords advertisers. From managing quite a few accounts for quite a few clients in different countries, it would appear that this beta tool is not country limited but account size limited (I may be wrong).This tool is available in four of our client accounts that just so happen to be our four largest accounts, measuring that in volume of keywords and monthly spend. Seeing there is very little information on the various industry blogs and forums about this, I have been asked to post some screenshots and a brief walk through of the new beta tool. Enjoy!

I have been using AdWords for a long time and I seem to have hit a brick wall. I set up my tightly knit and focused campaigns, have a perfect landing page (That I know converts from SEO) and all my keywords have a “Great” quality score. I bid 10-50 cent more than the required minimum bid and set the campaign live. It has been live for weeks now, the Ad Diagnostic tool says my ads are being displayed but AdWords is reporting little to no impressions? Has Google changed something? What am I doing wrong?

Raising your paid search ads CTR can be a lot easier than you think. We have developed a simple chart that makes creating text ads for PPC search engines using combinations of strong words and equally strong calls to action.

This article outlines tests and communication with our Google rep about the effect of excluding pages from the main index using a blanket robots.txt exclusion and the effect this will have on the quality score of your AdWords campaigns.

An in depth guide on dynamic keyword insertion with instructions and screenshots on how to set up and use correctly. This is an advanced guide outlining every feature of Dynamic Keyword Insertion in AdWords.

Many companies are now outsourcing the complexities of their Pay Per Click (PPC) campaigns. In this post I will outline the top reasons a company should outsource their PPC campaign and why outsourcing your pay per click management can increase your ROI.

A detailed article and case study demonstrating how Pay Per Click advertising should not be the only method of marketing online as well as how SEO and PPC when used together can pack a powerful marketing punch.

A post about the latest free multi variant testing tool from Google, Google Website Optimizer. It’s now out of closed beta and available for everyone to start their own split tests and multi variable tests.

8 Reasons both SEO and PPC are an essential pair in any online marketing campaign.

This is a detailed article and case study on the different ways you can improve your AdWords quality score, get a great quality score, a lower cost minimum bid and ultimately increasing the performance of your PPC campaign. AdWords quality score just needs to be understood. This article will take you from the basics to the advanced techniques on fixing your quality score.