There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter. Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which [...]
Archive for the 'Online PR' Category
This category covers all topics relating to online public relations (Online PR) and the crossover with traditional PR.
As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.
Article explaining how an effective online PR campaign is a lot more than a simple press release. There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works!…
As far as Web services for your business go, precious little is more misunderstood than online PR. Many service buyers simply don’t understand the difference between PR and marketing on the Web (if they even understand that “PR” can mean something other than Page Rank). It’s not their fault though.
With all of the recent hype in the world of online public relations (sometimes known as PR 2.0) about things like the social media news release (SMNR or SMR) and social media newsrooms (Disclaimer: I don’t personally advocate the use of the SMNR.), some members of the PR industry have hinted that media relations on the Web may be dead, or at least on its way out the door. That couldn’t be further from the truth.
How do you build more natural referrals to your business, build more Web credibility and repeat traffic to your website, and get more media mentions all at the same time? You become a recognized expert or authority source in your niche or industry.