Comments on: AdWords Content Exclusion (beta) – A First Look

By: Dave Davis

Dave Davis — Sun, 27 Jan 2008 13:05:38 +0000

Hi Grant, yes I agree. I just wish YSM would do the same!

By: Grant Glendinning

Grant Glendinning — Sun, 02 Dec 2007 12:20:07 +0000

Yes, I agree with the majority here, this is definitely a step in the right direction for Adwords and for Google in general.

By: Dave Davis

Dave Davis — Wed, 28 Nov 2007 14:31:11 +0000

Thanks for stopping by Hans. I edited your comment down due to the spammy nature of the way you were promoting your product on this AND other blogs I read. Next time, please leave your URL in the field provided and keep promotion ON TOPIC. Thanks.

By: Hans Riemer

Hans Riemer — Wed, 28 Nov 2007 06:13:31 +0000

I called my google rep the other day and she had no idea when or if this will be rolled out to all Adwords advertisers. Certainly a step in the right direction though.

By: Gab Goldenberg

Gab Goldenberg — Tue, 27 Nov 2007 04:31:45 +0000

Well, you can try site exclusion, no? If you’re not sure that one site or another is the poorly converting one, try banning one for a bit and see if the conversion rate improves. Not sure that answered the question, but I hope that helps!

By: Dave Davis

Dave Davis — Mon, 26 Nov 2007 17:58:57 +0000

Mark, unfortunately not. I think that will be the next step though.

By: Mark

Mark — Thu, 22 Nov 2007 04:59:06 +0000

Does the report allow you to see what “Parked” domains are sending you traffic? Ie. http://sportinggoods.com/ is a parked domain as is http://pdiddy.com/

Is there a way to exclude pdiddy.com but keep receiving traffic from sportinggoods.com?

By: Gabriel Goldenberg

Gabriel Goldenberg — Mon, 19 Nov 2007 07:20:41 +0000

Dave, don’t the screenshots suggest who your client might be? I mean, how many other advertisers had ads on exactly those domains?

By: Steve Baker

Steve Baker — Mon, 12 Nov 2007 16:25:13 +0000

Hi Dave,

It’s only appearing on one of my accounts at the moment, but it’s only the second biggest (not quite sure why my biggest account didn’t get the option – it would have been much more interesting!)

Regarding the site list, in my case, the 75 sites that get the most impressions over the last month are included.

Not sure how useful the first tab is – you need to look at a placement report to determine which domains are good or bad, and if you do that, it’s quicker to just copy and paste them in as excluded sites…

Also a bit concerned with the Topic-related tab. According to that, two of my clicks were from “Sexually Suggestive Content” sites. But I looked through the list, and can’t see them (it’s a finance campaign, for the record).

Which makes me worry a bit about Google’s classifications…

The last tab is definitely good news. None of my campaigns have good results on video-sharing sites or social network sites. When this gets rolled out across all my campaigns, these will definitely be ticked…

By: Richard Ball

Richard Ball — Sun, 11 Nov 2007 23:35:56 +0000

Thanks for posting the screenshots. Looks like Google is getting more serious about making contextual advertising work. What I find odd, though, is their selective transparency. Don’t you think it’s odd that they don’t report the actual domains?

Here’s what doesn’t make sense to me – AdSense for Domains ads are distributed on *both* the search and content networks. With this new tool, you can block them on the content network. But, what about the search network? I’ve posted some examples of domain ads that are classified as search ads when they’re really contextual ads. No way to block these kinds of ads. Those are the kinds of ads I’d want to block.

BTW, great points about thinking before blocking. I bet many parked domains convert better than most content sites. Still, a company whose mission is to organize the world’s information should actually provide a bit more information for its advertisers.

By: Dave Davis

Dave Davis — Sun, 11 Nov 2007 09:15:52 +0000

Thanks for the comment anonymous. You are right, it is. A little more data and some increased optional exclusion. It’s a step forward in my opinion.

By: anonymous

anonymous — Sun, 11 Nov 2007 07:55:08 +0000

Content Exclusion appears to be an expanded Site Exclusion Tool. (i.e. the sites tab is the old site exclusion tool)