Comments on: 10 Ways To Increase Your Adwords Quality Score – A Mini Case Study http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/ Search Engine Marketing Blog Sun, 29 Jan 2012 23:04:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marc Karoo http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-95737 Marc Karoo Wed, 24 Mar 2010 20:44:15 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-95737 Hello Dave, Having recently set up an online shop selling imported equestrian goods, this write up on adwords quality score is excellent. I have just started using Google Adwords and am still working on some areas of the website; I also trying to look at geting listed on as many directories as possible. This article has helped my understanding of Adwords significantly so thanks for this. Hello Dave,
Having recently set up an online shop selling imported equestrian goods, this write up on adwords quality score is excellent. I have just started using Google Adwords and am still working on some areas of the website; I also trying to look at geting listed on as many directories as possible. This article has helped my understanding of Adwords significantly so thanks for this.

]]> By: Alan http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-93562 Alan Tue, 02 Mar 2010 09:37:00 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-93562 Dave I've always watched the QS to work it higher. However, recently I found something that lowered the QS while it actually increased my website conversion. I have discovered that frequently people are the problem, when they search using keywords that aren't as focused on the right target then by prequalifying them through the words in the ad the click rate goes down, and thus the QS, but the quality of the people getting to my webpage goes up. For instance a client of mine manufactures a specialty heater that is sold to other manufacturers to be used in their products. If we use the keywords Widget Heaters those searching are either looking for replacement Widget Heaters for repair parts, in other words 1 or 2 pieces (not their market), or they are looking for someone to manufacture Widget Heaters for them (that's their market). When we run an ad with the title Widget Heaters we get a much higher click thru rate and QS, but we get about 1 in 10 of those as being our market. When we run an ad with the title Wednget Heater Mfr we have a slight drop in click thru rate and QS yet we end up getting over 50% being our target market. So, by lowering the QS we end up with more of our target market. Now, before you say it, we do run an ad with the keywords Widget Heater Manufacturer, and many versions of that, and we do get a higher QS but a much lower number of calls, and a much higher sales rate from it. But when you look at the bottom line results there are more of our target market searching the broad term Widget Heaters than Widget Heater Manufacturer and we end up with more calls from the website from the broad term that has a lower quality score. Dave

I’ve always watched the QS to work it higher.

However, recently I found something that lowered the QS while it actually increased my website conversion.

I have discovered that frequently people are the problem, when they search using keywords that aren’t as focused on the right target then by prequalifying them through the words in the ad the click rate goes down, and thus the QS, but the quality of the people getting to my webpage goes up.

For instance a client of mine manufactures a specialty heater that is sold to other manufacturers to be used in their products.

If we use the keywords Widget Heaters those searching are either looking for replacement Widget Heaters for repair parts, in other words 1 or 2 pieces (not their market), or they are looking for someone to manufacture Widget Heaters for them (that’s their market).

When we run an ad with the title Widget Heaters we get a much higher click thru rate and QS, but we get about 1 in 10 of those as being our market. When we run an ad with the title Wednget Heater Mfr we have a slight drop in click thru rate and QS yet we end up getting over 50% being our target market. So, by lowering the QS we end up with more of our target market.

Now, before you say it, we do run an ad with the keywords Widget Heater Manufacturer, and many versions of that, and we do get a higher QS but a much lower number of calls, and a much higher sales rate from it. But when you look at the bottom line results there are more of our target market searching the broad term Widget Heaters than Widget Heater Manufacturer and we end up with more calls from the website from the broad term that has a lower quality score.

]]> By: Online Marketing UK http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-89080 Online Marketing UK Thu, 14 Jan 2010 15:38:56 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-89080 Really Nice Post Dave, Have you any research that shows inbound links affecting QS? I have suspected for sometime that the Big G does use other factors and it would make sense for them to gauge relevance using anchor text, but they do strictly state that SEO bears no ranking on QS. I suspect you probably are right and somewhat brave for comming out with this! Nick @ One Original Really Nice Post Dave,

Have you any research that shows inbound links affecting QS? I have suspected for sometime that the Big G does use other factors and it would make sense for them to gauge relevance using anchor text, but they do strictly state that SEO bears no ranking on QS.

I suspect you probably are right and somewhat brave for comming out with this!

Nick @ One Original

]]> By: pravakar http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-86162 pravakar Mon, 14 Dec 2009 18:09:36 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-86162 Thanks for your tips but i think this is very simple steps, we can get quality score or leads from those procedure. I've already applied these technique still i am not getting any click. My add is getting good impression but no body doing click. Can you say what is the problem. Thanks for your tips but i think this is very simple steps, we can get quality score or leads from those procedure. I’ve already applied these technique still i am not getting any click. My add is getting good impression but no body doing click. Can you say what is the problem.

]]> By: Josh http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-84237 Josh Fri, 27 Nov 2009 22:47:53 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-84237 This is just the information I was looking for. Hopefully I can apply most of these suggestions and improve my campaigns as you have done. This is just the information I was looking for. Hopefully I can apply most of these suggestions and improve my campaigns as you have done.

]]> By: Matthew http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-83118 Matthew Sun, 15 Nov 2009 20:50:59 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-83118 Very good post. I want to dabble more in this realm, as most of my traffic has come from free sources at this point. I knew on-page SEO was important but this drove it home. Thanks :) Very good post. I want to dabble more in this realm, as most of my traffic has come from free sources at this point. I knew on-page SEO was important but this drove it home.

Thanks :)

]]> By: Tela http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-68906 Tela Mon, 17 Aug 2009 05:19:33 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-68906 As an ex-Yahoo!. most of the items you covered are dead-on. Maybe a topic for a follow-up article, but multivariate testing of grouping (eg, a taxonomy) is a good additional step once ad testing is complete. As an ex-Yahoo!. most of the items you covered are dead-on. Maybe a topic for a follow-up article, but multivariate testing of grouping (eg, a taxonomy) is a good additional step once ad testing is complete.

]]> By: Shilpy http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-66611 Shilpy Thu, 06 Aug 2009 08:45:48 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-66611 I am working on automotive PPC campaign. In that only broad keywords mainly (with negatives)are converting only though exact and phrase match keywords having good CTR and low CPC but not giving conversions. Why this happening and how I can lower the cost as broad match keywords are highly competitive & need to bid to get a click/conv? Need suggestion to lower the cost and increase conversions. I am working on automotive PPC campaign. In that only broad keywords mainly (with negatives)are converting only though exact and phrase match keywords having good CTR and low CPC but not giving conversions. Why this happening and how I can lower the cost as broad match keywords are highly competitive & need to bid to get a click/conv? Need suggestion to lower the cost and increase conversions.

]]> By: Michael Paske http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-63206 Michael Paske Mon, 06 Jul 2009 08:49:51 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-63206 thanks for the info!! Just a few questions tho: 1 - I understand that google wants the display url to match exactly the url of the landing page. Having said this, i have seen this before, so i am not sure. Are you sure this is the case? 2 - Does QS have any effect on the numnber of times your add appears? Michael thanks for the info!! Just a few questions tho:
1 – I understand that google wants the display url to match exactly the url of the landing page. Having said this, i have seen this before, so i am not sure. Are you sure this is the case?

2 – Does QS have any effect on the numnber of times your add appears?

Michael

]]> By: Brett @ Mystique SEO http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-60953 Brett @ Mystique SEO Sat, 30 May 2009 00:26:43 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-60953 Great Post! Thank you for shedding some light on this, what seems to be a dark secret subject. There is a confusing array of information out there, but this is good advice to stop businesses starting out on the SEO trail and wasting time and money. Great Post! Thank you for shedding some light on this, what seems to be a dark secret subject. There is a confusing array of information out there, but this is good advice to stop businesses starting out on the SEO trail and wasting time and money.

]]> By: Jawad of UK Magazines http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-56401 Jawad of UK Magazines Sun, 12 Apr 2009 18:34:14 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-56401 These tips looks to be very helpful. I was already having 8-9 quality score for my clients. But I think now I can touch the 10. These tips looks to be very helpful. I was already having 8-9 quality score for my clients. But I think now I can touch the 10.

]]> By: Paul of Pay Per Click Program http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-52857 Paul of Pay Per Click Program Fri, 06 Mar 2009 17:15:47 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-52857 The post is very detailed. We can now see pay per click including SEO. A few years ago, you could just do pay per click and don't bother with page optimization and link building which now determine the quality score! Life probably goes in circles. The post is very detailed. We can now see pay per click including SEO. A few years ago, you could just do pay per click and don’t bother with page optimization and link building which now determine the quality score! Life probably goes in circles.

]]> By: Dave Davis http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51938 Dave Davis Thu, 26 Feb 2009 11:58:20 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51938 Thanks for that Taka but this post was written before the new "live" QS was implemented. I'll probably do a follow up/updated quality score post soon. Thanks for that Taka but this post was written before the new “live” QS was implemented. I’ll probably do a follow up/updated quality score post soon.

]]> By: Dave Davis http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51937 Dave Davis Thu, 26 Feb 2009 11:54:43 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51937 Abby, you should ALWAYS direct the user to the relevant landing page. If you're using up your 35 characters, try dropping the "www." in front. Try variations of this when split testing your ads. Abby, you should ALWAYS direct the user to the relevant landing page. If you’re using up your 35 characters, try dropping the “www.” in front. Try variations of this when split testing your ads.

]]> By: Abby http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51665 Abby Mon, 23 Feb 2009 06:46:10 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51665 Thanks for the article. I have a question about the keywords within the url: By adding in the relevant keywords per url "blue widgets", I'm going over the 35 character limit (the company url name is rather long). Do you recommend I direct the visitor to the landing page, but have the home page url show up? Thanks for the article. I have a question about the keywords within the url:

By adding in the relevant keywords per url “blue widgets”, I’m going over the 35 character limit (the company url name is rather long).

Do you recommend I direct the visitor to the landing page, but have the home page url show up?

]]> By: Taka http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51651 Taka Mon, 23 Feb 2009 02:48:40 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-51651 Before you say "In the majority of cases, exact match won.", I would advice to check this page http://adwords.google.com/support/bin/answer.py?hl=en&answer=68095 Before you say “In the majority of cases, exact match won.”, I would advice to check this page

http://adwords.google.com/support/bin/answer.py?hl=en&answer=68095

]]> By: sheena smart http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-49165 sheena smart Thu, 29 Jan 2009 10:22:13 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-49165 Dave - I have to confess that I am definitely `dabbling` with this whole adwords thing having `launched` my campaign last Saturday. I have spent all week analysing results, reading web pages ordering books on the subject but I do know a lot more today than I did on Saturday. I appreciate the detail you have given with regards to the topic and I have breathed a sigh of relief that its not easy for anyone, it is a bit of trial and effort or in my case blood, sweat and tears. On a positive note my sales have increased quite significantly but I think you`re right that I should try a few different keywords and campaigns to get comparisons. I will give much of what you say a bash - it can do no harm ... Dave – I have to confess that I am definitely `dabbling` with this whole adwords thing having `launched` my campaign last Saturday. I have spent all week analysing results, reading web pages ordering books on the subject but I do know a lot more today than I did on Saturday. I appreciate the detail you have given with regards to the topic and I have breathed a sigh of relief that its not easy for anyone, it is a bit of trial and effort or in my case blood, sweat and tears. On a positive note my sales have increased quite significantly but I think you`re right that I should try a few different keywords and campaigns to get comparisons. I will give much of what you say a bash – it can do no harm …

]]> By: Dwayne Schnell http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-48989 Dwayne Schnell Tue, 27 Jan 2009 04:10:12 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-48989 Hi Dave, I am fairly new to the world of PPC - using adwords and Y!SM. I'm eagerly awaiting your answer of Jordan above. I intend to become a PPC master - and I'm glad I fount this blog/site. I will be generating almost all of my income as a direct relation to my PPC campaigns - so this information is priceless to me at the beginning of my "game". I guess my concern is related to Jordan's in that my CTRs are low, most of my KWs are POOR, my imrpessions for some campaigns are low, and therefore my clicks are way too low (and prices high). So thanks for this post! (and all the comments and answers for further details and info.) I'm a subscriber. Hi Dave,
I am fairly new to the world of PPC – using adwords and Y!SM. I’m eagerly awaiting your answer of Jordan above.
I intend to become a PPC master – and I’m glad I fount this blog/site. I will be generating almost all of my income as a direct relation to my PPC campaigns – so this information is priceless to me at the beginning of my “game”.
I guess my concern is related to Jordan’s in that my CTRs are low, most of my KWs are POOR, my imrpessions for some campaigns are low, and therefore my clicks are way too low (and prices high). So thanks for this post! (and all the comments and answers for further details and info.)
I’m a subscriber.

]]> By: Darren Moore http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-45116 Darren Moore Wed, 10 Dec 2008 05:24:27 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-45116 Dave. Firstly i have spent a couple hours on your site and have the feeling that you guys are just "Slightly" near the top of your game! (Sorry, sarcasm was never a strong point) This may seem long as an explanation but should go in the right direction by the end i hope. We are just about to launch a new site that is being developed by a company in Oxford, and so they say "they have a great SEO guy who is dedicated to making your site as SEO friendly as possible!" My point is this, and it may sound like i have a big hill to climb right now; I guess these SEO guys make the site friendly to search engine spiders, but does this mean that they should be using some of the relevant keywords in the site text ready for launch so that, when we start PPC the words they have researched we should hit good QS from the beginning? Or, is it best to create like you said earlier "Separate" pages per keyword or each campaign? I have very shallow pockets right now, and i feel without a little guidance people like Google may turn my pockets inside out pretty sharpish. Would appreciate your thoughts. Dave.
Firstly i have spent a couple hours on your site and have the feeling that you guys are just “Slightly” near the top of your game! (Sorry, sarcasm was never a strong point)

This may seem long as an explanation but should go in the right direction by the end i hope.

We are just about to launch a new site that is being developed by a company in Oxford, and so they say “they have a great SEO guy who is dedicated to making your site as SEO friendly as possible!”

My point is this, and it may sound like i have a big hill to climb right now; I guess these SEO guys make the site friendly to search engine spiders, but does this mean that they should be using some of the relevant keywords in the site text ready for launch so that, when we start PPC the words they have researched we should hit good QS from the beginning? Or, is it best to create like you said earlier “Separate” pages per keyword or each campaign?

I have very shallow pockets right now, and i feel without a little guidance people like Google may turn my pockets inside out pretty sharpish.

Would appreciate your thoughts.

]]> By: Arif Momin http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-44655 Arif Momin Tue, 02 Dec 2008 13:17:15 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-44655 This would be my first ever online comment about Adwords. Isn't Google straight away "Slapping" in the faces of the advertisers by making such often changes? When an advertiser gets hand on the QS and starts getting better CTR or ROI or cheap clicks, Google makes a slight change and comments it for betterment of the advertisers, this advertiser who just started getting better results starts losing hold on his account hence losing money which is pocketed by Google. The recent keyword search tool introduced by Google is also a new money making machine for itself. This is the recession period throughout the globe and Google very well knows advertisers will cut down their advertising budget that includes the TV ads, hoardings etc and this money Google wants in its pocket. I know that Google has all keywords that exist in the universe and it is providing the relevant keywords. However why mislead the advertisers by giving the "Webpage url" column when that particular keyword is not exactly on that page but made by Google, keeping in mind the contents of that landing page. This would be my first ever online comment about Adwords.
Isn’t Google straight away “Slapping” in the faces of the advertisers by making such often changes?
When an advertiser gets hand on the QS and starts getting better CTR or ROI or cheap clicks,
Google makes a slight change and comments it for betterment of the advertisers, this advertiser who just started getting better results starts losing hold on his account hence losing money which is pocketed by Google.
The recent keyword search tool introduced by Google is also a new money making machine for itself. This is the recession period throughout the globe and Google very well knows advertisers will cut down their advertising budget that includes the TV ads, hoardings etc and this money Google wants in its pocket. I know that Google has all keywords that exist in the universe and it is providing the relevant keywords. However why mislead the advertisers by giving the “Webpage url” column when that particular keyword is not exactly on that page but made by Google, keeping in mind the contents of that landing page.

]]> By: Jordan McClements http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-44570 Jordan McClements Sun, 30 Nov 2008 14:51:54 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-44570 Not 100% related to this post - but since you mentioned 'Daily Budget' and 'Accelerated'. I have a question that I cannot find an answer too anywhere else on the internet... Having read 'Mastering Search Advertising' by Richard Stokes - he says that you need to (as I understand it) have a daily budget that is massively over the recommended amount so that Google does not reduce your 'coverage', and then control how much you spend with your bids... Is this really necessary? e.g. if I specify a daily budget 3 times higher than suggested, and select 'Accelerated Delivery', then surely this amounts to the same thing? Thanks! Not 100% related to this post – but since you mentioned ‘Daily Budget’ and ‘Accelerated’.

I have a question that I cannot find an answer too anywhere else on the internet…

Having read ‘Mastering Search Advertising’ by Richard Stokes – he says that you need to (as I understand it) have a daily budget that is massively over the recommended amount so that Google does not reduce your ‘coverage’, and then control how much you spend with your bids…

Is this really necessary?

e.g. if I specify a daily budget 3 times higher than suggested, and select ‘Accelerated Delivery’, then surely this amounts to the same thing?

Thanks!

]]> By: Ola http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-41278 Ola Mon, 13 Oct 2008 01:27:16 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-41278 This is a great post. It answers a lot of questions I had regarding the quality score. The quality score is kind of an obscure thing, but you shed some light on it today! Thanks! This is a great post. It answers a lot of questions I had regarding the quality score. The quality score is kind of an obscure thing, but you shed some light on it today!

Thanks!

]]> By: Local Internet Marketing http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-40765 Local Internet Marketing Sat, 04 Oct 2008 18:10:58 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-40765 @PPCCompany Link building to other relevant sites is one factor in Google's algorithm. Therefore it increases your sites creditability and increases relevance in Google's eye/robot (you know what I mean). Bottom line relevancy is key. p.s. Very good write up Dave! @PPCCompany Link building to other relevant sites is one factor in Google’s algorithm. Therefore it increases your sites creditability and increases relevance in Google’s eye/robot (you know what I mean). Bottom line relevancy is key.

p.s. Very good write up Dave!

]]> By: Litian http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-38252 Litian Sun, 17 Aug 2008 16:12:51 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-38252 Hi Dave, i am a little bit confused when read your of your above reply, if the land pages should be seperate from the main page and Robot.txt excluded, so there is no relevance issue to talk about, since your landing page can not be indexed by Google? Correct me, if I am wrong on this. it's a honor to join you guys as newbie. Hi Dave,

i am a little bit confused when read your of your above reply, if the land pages should be seperate from the main page and Robot.txt excluded, so there is no relevance issue to talk about, since your landing page can not be indexed by Google? Correct me, if I am wrong on this.

it’s a honor to join you guys as newbie.

]]> By: Leon http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-37407 Leon Thu, 24 Jul 2008 20:15:32 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-37407 I understand google want to clamp down on what could eb called the junk mail of websites. But they seem to have too much control over the content of the web, it's not fair how they use their monopoly over the web and force people to do it their way. especially as its mostly affiliates that provide their adword fees. I understand google want to clamp down on what could eb called the junk mail of websites. But they seem to have too much control over the content of the web, it’s not fair how they use their monopoly over the web and force people to do it their way. especially as its mostly affiliates that provide their adword fees.

]]> By: DJ Kennedy http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-37319 DJ Kennedy Tue, 22 Jul 2008 17:55:49 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-37319 I really enjoyed this Google Adwords Case Study. One thing that should also be mentioned also the importance of measuring conversions once the campaign is up and developing a process for 'sweeping' all of the keywords out of the account that are not converting to actual leads. After all, leads and sales is generally the ultimate goal of every pay per click campaign. I really enjoyed this Google Adwords Case Study. One thing that should also be mentioned also the importance of measuring conversions once the campaign is up and developing a process for ‘sweeping’ all of the keywords out of the account that are not converting to actual leads. After all, leads and sales is generally the ultimate goal of every pay per click campaign.

]]> By: sam http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-36746 sam Mon, 07 Jul 2008 12:08:22 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-36746 great post - though I'd be curious to read more about your linkbuilding tips & tricks great post – though I’d be curious to read more about your linkbuilding tips & tricks

]]> By: Vanja http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-35837 Vanja Thu, 12 Jun 2008 22:50:35 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-35837 Brilliant post. Was very relevant to optimizing your Adwords Campaign and was excellent in how you broke down the steps. Another really important aspect you covered was ongoing testing. Because as you improve your campaigns there are many doing the same. Cheers Vanja Brilliant post.

Was very relevant to optimizing your Adwords Campaign and was excellent in how you broke down the steps.

Another really important aspect you covered was ongoing testing. Because as you improve your campaigns there are many doing the same.

Cheers
Vanja

]]> By: Hello Dave, http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-33083 Hello Dave, Sat, 10 May 2008 18:17:17 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-33083 Thank you for clearing up some concerns abput improving my quality score. I learnt how to beat the google slap but was still paying as mush as 50cents per click depending on the campaign. The privacy, about me page and other points mentioned will help me to both improve my CTR and conversion rate. Also, thanks for the tips on using the Adword editor to assist me in grouping my keywords. I am downloading the tool as I write. Thanks again. Roger Thank you for clearing up some concerns abput improving my quality score.

I learnt how to beat the google slap but was still paying as mush as 50cents per click depending on the campaign. The privacy, about me page and other points mentioned will help me to both improve my CTR and conversion rate. Also, thanks for the tips on using the Adword editor to assist me in grouping my keywords. I am downloading the tool as I write. Thanks again.

Roger

]]> By: Brent Hodgson - Google Adwords Consultant http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-20734 Brent Hodgson - Google Adwords Consultant Tue, 26 Feb 2008 10:47:30 +0000 http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/#comment-20734 Hi Dave, I'm revisiting Quality Score materials to see what other peoples' analysis is about 9 months since things were really "shaken up". One interesting point you made, I'm not sure if I agree with it. Specifically, whether links are indeed a Quality Score factor. I'll post something up on my blog about this in the coming days. Brent Hi Dave,

I’m revisiting Quality Score materials to see what other peoples’ analysis is about 9 months since things were really “shaken up”.

One interesting point you made, I’m not sure if I agree with it. Specifically, whether links are indeed a Quality Score factor.

I’ll post something up on my blog about this in the coming days.

Brent

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