Online Marketing Blog

Google recently sent out promotional coupon codes to all of its Google Analytics users for use in AdWords, as a way to encourage website owners to try out AdWords.

Often third parties such as web hosting companies or other online businesses will offer similar coupon codes (often these will come with their own set of terms of conditions, so please read the small print). Read the rest of this entry »

Many website owners install Google Analytics in an attempt to gauge the success or failure of their online ventures. Unfortunately, it is all too easy to become overwhelmed by the data available, and to ignore the truly valuable statistics and the relationships between them. It is also very easy to focus too heavily on metrics such as unique visitors or traffic sources alone. Often what we should be really looking at is ways of improving our websites rather than how to drive more traffic to them.

Luckily there is an easy way to use Google Analytics to delve inside the behaviour of your website visitors, which in turn can help us improve our webpages. Whether you consider your website a success or not, most sites can be improved upon in one way or another, either from a usability perspective, achieving higher conversions, or with regards to the goals set for each of your pages. Read the rest of this entry »

In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate your site. They are created by analyzing the link structure of your site to find shortcuts that will save users time. Though they are generated automatically, if you are unhappy with these automatic links you can delete some or all of them using Google Webmaster Tools. Read the rest of this entry »

Last week, due to popular demand, we quietly released the beta version of our Google Global extension. We have had some really encouraging feedback from you guys like “The only reason I’m still using Firefox is because of your extension”. Well now you can finally let Firefox go :) Read the rest of this entry »

There has been a lot of chatter, complaints and the inevitable “let’s start a class action lawsuit against Google” over the past few weeks in relation to an algorithm change dubbed the “MayDay Update”. I wont go into much detail here about all of the complaints or absurd theories, but you can read the main source of this over on the WMW thread here.

Last week Vanessa Fox wrote an article on these updates and speculated as to what happened. While most dismissed her speculations, I believe she was right on the money. In fact, I’d go so far as to say that Vanessa (Who’s an absolute sweetheart in real life as well as a genius) might even have known something that the rest of those on WMW didn’t and she was really REALLY doing her best to give a “please read between the lines” post. For that she was shunned. Their loss. Read the rest of this entry »

Hi I’m Sinéad, the newest member of the RedFly Marketing team. I’m really excited about starting work with RedFly, as I have been searching for an innovative Irish company like RedFly for a long time. This blog post is just a little way for me to introduce myself to our readers.

I’m a really passionate technology advocate and recently I was awarded the title of Best Technology Blogger at the Irish Blog Awards. I have always considered myself an early adopter. From a very young age I have been captivated by technology (particularly the Internet) and I have always been fascinated by human behaviour and communication, hence my choice to participate in the MSc Cyberpsychology program at IADT – which I graduated from last year. Read the rest of this entry »

It is with great honor and excitement that I can announce that Redfly LTD, Redfly Marketing, has become Ireland’s first official AdWords Certified Partner. While we are still an official AdWords Qualified Company, Google has introduced a rigorous new exam schedule for certified partners and actually reduced the required managed spend.

The new qualification, despite it’s teething problems is a welcome step forward as I can attest that the new advanced exams are just that, pretty advanced. The past few days have been spent up late, studying and studying some more to get the advanced exams passed but we did it and it’s a very welcome birthday present :) Thank you very much Google! Read the rest of this entry »

It’s been a while since our last Google Global update. We’ve been kicked into gear by the forceful upgrade of Firefox to 3.6 lately too. For those of you who have been holding off upgrading Firefox to the latest and greatest version so you could continue to use Google Global, the wait is over. Today we would like to announce the release of the latest version of Google Global. Read the rest of this entry »

Do you need to improve your AdWords Quality Score? Do you want to understand what Google wants from you as an advertiser in exchange for a decent Quality Score and lower click prices? Today I will teach you the ins and outs of the algorithm and show you how you can tweak your account and site to influence each Quality Score factor.

*Update: I have been contacted by a source inside Google and updated two points in the post accordingly*

I am constantly surprised at how little advertisers really understand Quality Scores. If you put in a little effort, you can reap some very tangible benefits and come out leaps and bounds ahead of your competition.
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On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien!

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