PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more and is completely customized to your market. You’ve paid a premium for this data, now use it to your advantage…
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly set up and poorly performing. This is a little mind boggling as all PPC networks give explicit instructions on how an account or campaign should be set up. I will now go through step by step how we set up our campaigns and our campaigns for clients. This is quite a long article, so don’t say you have not been warned.
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Do you love Google analytics? Do you love how granular it allows you to get with your data? Do you want more? The guys over at Boulevart have quietly been working on a pretty fantastic desktop version of Google analytics using the Adobe Air framework and the analytics API set. While it is still in Beta, we have been testing for the past few weeks and I have to say, I think it is ready for release. The official site is over on the Analytics Reporting Suite domain, but the real action is on the dev blog here.
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It’s that time again. I know I’m a little late posting this but as most of you know, the Irish blog awards have come around again. This year, the awards will be held on Saturday the 1st of March at 7.30pm in the Alexander Hotel in Dublin. The awards are again being organized by Mr Damien Mulley and promise to be a more “refreshing” change from the award events we have come to expect from Ireland. The blog awards are a non profit endeavor with all proceeds on the night going to Brainwave - the Irish Epilepsy Association, St. Francis Hospice and The Multiple Sclerosis Society of Ireland.
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The stage has been set and flights to Dublin from most European and domestic locations are fully booked. The first annual Dublin webmaster, SEO, Designer and webworker meetup will take place on Saturday the 9th of February. This is an event that will certainly go down in the history books. Ireland’s web workers have long been restricted with their networking opportunities for many reasons. We have now reached the tipping point…
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As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.
Because press releases are increasingly being used for their SEO benefits, many business owners assume that more is better, or that they should be on some kind of set press release distribution schedule. That’s generally not the case.
With the now fully accepted quality score mechanism implemented in all major PPC platforms (and soon to be MSN too), click through rate (CTR) is even more important now than it ever was. Broad match and advanced matching options allow your products and services to be found for terms you may not even have thought existed but that luxury comes at a price. The phrases you “never knew existed” can also be phrases and search terms you do not want your ads to show for. Having a comprehensive and well built negative keyword list can significantly improve not only your CTR, but your conversion rate too. Here are some of the methods that we use to build our negative keyword lists.
There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works! There is a big difference between an press release and a PR campaign, especially online. When asked about how effective a press release really really is, I hear thee following kinds of things a lot, generally from people who issued their first press release without the results they were hoping for…
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RedFly LTD would like to wish every single one of our readers, friends and especially clients the very best tidings to you and your loved ones this festive season. Be good and enjoy the festivities. 2007 has been an unbelievable year for us here and we hope that your end of year celebrations are just that…celebrations.
Our good friend Vittorio over at Tech Savvy Marketer has created a video tutorial on the installation and usage of the new Google Global Firefox extension we recently released. For all of you have have emailed asking how to install the extension and how to use the extension once it is installed, this should answer all of your questions.
Dave Davis is the managing director of RedFly Marketing. Dave, like all staff at RedFly Marketing is a Google approved Qualified Adwords professional. Click the button below to verify professional status.
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