How To Get More Traffic From AdWords

Once you master keyword targeting and conversions, traffic volume becomes extremely important in your AdWords campaign.

We discussed about eliminating unwanted traffic in the previous article, just so that now we can speak freely about increasing your traffic volume, at no risks for your budget :)

Volume and targeting are two instruments that should work in tandem. They help you fine-tune your campaign, to constantly increase profits.

At this point, we exclusively want to emphasize the ways you can increase your ad exposure:

Syndicated Sites

Google Network search sites include AOL, Netscape, The New York Times, CompuServe, EarthLink, AT&T, AskJeeves, Shopping.com, USNews.com, About.com, Lycos, Forbes.com, ABC.com, Economist.com, InfoSpace, FoxSports.com, Allrecipes.com, Lowestfare.com, Viacom and MacWorld.com.

In order to have your ad displayed on Google’s syndicated sites, you have to reach one of the top four positions. I.e. AOL display only the top 3 AdWords positions from Google. Earthlink and Ask Jeeves show the top 4 positions. So if you want to increase your traffic, get into the first 3 or 4.

Your Daily Budget

Daily budget is a nice tool. Its primary role is to prevent huge spending with unexpected traffic increases.

But if you set your budget too low, you run the risk that your ad won’t show to all the searches that are relevant for you. AdWords automatically reduces the number of displays so you can fit the budget.

In this case, two things can happen:

a random display of your ad to relevant searches until the budget is completed
if your budget already reached its day limit, your ad stops showing until 12:01 a.m. (Pacific Standard Time) the next day.

Certainly, you don’t want this to happen. If your keywords and site really convert, setting a low daily budget is losing money. Moreover, raising your budget limit doesn’t necessarily mean you’ll spend it all. Consider also using the Google Budget Optimizer tool.

Language Targeting

If your service or product applies to people of different languages, you can use this feature of your AdWords account. Another language is another target market, from where you can gain new customers. If you see it like that you can improve your campaign by writing multilingual ads, and using all the new keywords that derive from translation.

Geographical Settings

Virtually, AdWords allows you to display your ads to Internet users worldwide. The maximum volume of traffic will be reached (obviously) when you opt for your ads to display in all 240 countries.

Broad Match

Broad match option is a good way to increase your traffic. Use it in combination with negative keywords.

You can learn more about each of these techniques from Perry Marshall.

However, the most efficient ways to boost your traffic numbers are:

to expand your keywords list
to increase the CTR (click through rate)